Beefeater Crown Jewel
Beefeater Crown Jewel Gin was initially launched in 1993 for the duty-free market and Bombay Sapphire. It was arguably one of the first international “premium” gins of the new gin era. This relaunch uses the same original recipe and tastes the same as the actual bottling. The recipe itself is based on a beefeater standard gin mix, consisting of 9 plant elements with grapefruit. Other differences between the two terms are the high alcohol content (Crown Jewel is bottled by 50%, compared to Beefeater’s usual 40%) and the blue glass bottle.
The idea behind the term was to celebrate the legend around the ravens having to stay in the “Tower of London” to prevent the tower (and the monarchy) from falling. In a tribute, the eight resident ravens’ names are printed on either side of all bottles as part of the new design.
For those who take a good look, the ravens’ names at the original ’93 launch are different from those sold today, since yes, a gin can be resurrected, but when a raven is dead, there is no going back… Other contemporary changes to the original Beefeater Crown Jewel bottle include a more prominent place for the Beefeater logo and, a limited edition number. Try it out with one of our great Cuban or New World Cigars.